Hello there!
I'm Srishti,
a multidisciplinary designer working at the crosspoint of research, strategy and design.
Design Research
Experience Design
Service Design
Strategic Design
Organizational Design
Selected Work
Case Studies
Uncovering the 'why', defining the 'what',
and shaping the 'how' to create meaningful, people-first solutions.
The CocaCola Company x NID
Decoding Indian Retail Space, Field research across diverse retail environments uncovering design opportunities in new point-of-sale materials.
User Research
Research Design
New Product Design
PayU- LazyPay
The Trust Gap. Investigating user hesitation patterns in Lazypay's onboarding and transaction behaviors.
User Research
Research Design
Product Design
Humanizing Operational Efficiency Inside Q- Comm Darkstores
Behavioral analysis of picker workflows under time pressure, revealing deviant patterns and optimization opportunities in darkstore operations.
User Research
Research Design
Operational Efficiency
Understanding User's Engagement with Buy-Now-Pay-Later
Credit Without Consequence? Behavioral analysis of BNPL usage patterns and verification avoidance among emerging adults.
User Research
Research Design
Behavioural Inquiry
Systems Audit and Process Standardization for Epsilon Engineering
Multi-stakeholder diagnostic study identifying capability gaps across safety, quality, and operations with evidence-based frameworks for aerospace manufacturing excellence.
Design Audit
Business Model Innovation
Strategic Design Consultant
Inbetween: Building Confidence Through Expression
A service design intervention addressing expression anxiety among young Indians through structured experimentation- a conduit where individuals explore, experiment, and evolve their self-expression capabilities.
New Service Design
Business Design
Values
Human centred
Evidence based
Meaningful
I'm driven by curiosity about human behavior and the
stories behind user decisions. My fascination lies in the
space between what people intend to do and
what they actually do- studying friction points,
workarounds, and unexpected patterns that reveal
genuine needs.
Using an evidence-driven approach, I strive to
understand the human experience and
navigate ambiguity with curiosity.
My process is rooted in research, co-creation,
ensuring that solutions are not just designed
for people, but with them.
My work spans across Design Research, and its
application on Service Design, Speculative Design,
and Strategic Design. I've collaborated with diverse
teams and industries to answer complex challenges
and drive impactful solutions for clients including
The Coca-Cola Company, PayU- LazyPay, and a
Creative Talent aggregator startup.
Background
The Cocacola Company x NID's EWYL
Strategic Design Consultant
July 2025-Present Gandhinagar
Conducted research across 50+ retail channels in Ahmedabad and Bangalore in
diverse markets to analyze customer and shopkeeper behaviours. Proposed POSM
solutions that enhanced brand visibility and were easy for store owners to retain.
PayU- LazyPay
CX Design
June 2025 Bengaluru
Co-Led strategic research initiative for LazyPay's 3 lakh+ user base to uncover why
users hesitated at onboarding and post-KYC activation. Through behavioral analysis,
user journey mapping, and BNPL ecosystem competitive study, synthesized insights
into strategic recommendations informing product roadmap for improved conversion
and engagement.
Masters in Strategic Design Management
NID Ahmedabad
June 2024 - Present
Studying how design principles and research methods influence strategic decisions
with lasting impact. Applying integrative, systemic thinking to business challenges—
bridging human needs with organisational goals and broader ecosystem impact.
Morff
Business Operations (Supply)
2022-2023 Bengaluru (Remote)
Bridged operations and user research to scale their freelancer marketplace. Made
Freelance onboarding more seamless by identifying friction points that
improved conversion by 5%. Expanded the supply base by 60% and designed
automated systems that streamlined collaboration across teams.
